3 CRM Features That Will Give Your Business A Big Boost!

Customer relationships are the most integral to a business’s success and there are 3 main aspects that are behind a successful CRM.

Jon Ferrara one of the pioneers of CRM software tells Amazon Business Radio what was the thinking behind making a CRM software.

1. All customers should be in the know-how. Everyone is responsible for good CRM. He emphasizes the significance of sharing customer information with employees; at least those who do have some contact with the customer. Customers will like to talk to someone who’s not just knowledgeable about the company and its products & services, but also about them.  A good CRM program will make customer records like their purchasing history, and previous feedback accessible to the employees. Such information will tell employees who they are talking to and even the customers will find the employee more approachable.
2. Customer service doesn’t begin after the sale is made or if the customer has a problem. It begins at the very beginning. Potential customers will become your customers only if you have strong CRM. Your leads will call the employees to know more about the advertisement you’ve published on various platforms; and good CRM can convert these leads into sales.
3. With customers it’s not just about current transactions, it’s about long term relationships. Your business will have a future only if your customers are happy. They‘ll reward you not only financially but also with goodwill. American author, salesman & motivational speaker sums this relationship up in this 1 simple sentence, “You will get all you want in life if you help enough other people get what they want.”.  Help your customers achieve success and they’ll help you achieve yours.