Creating a personal brand is like building a product brand, but with a few significant differences. The most important aspect of brand building is knowing what you stand for and how you will communicate it. On this foundation, you can now develop your brand.
Here are five tips that will help you get off the ground while building your brand.
1. Know your assets.
The initial step is to take a self-inventory. Ask yourself:
- What are my key assets?
- What is it that I am already good at doing?
- Is there something for which people already recognize me?
After this overview, look at your values and interests:
- What are the things I like to do?
- What is it that I am passionate about?
2. Define your message.
You need a clearly defined message to broadcast from your chosen platform. The more precise and clear your message is, the better your chances of creating a memorable personal brand.
Your message must include what you are passionate about and make it relatable to people.
3. Find your audience.
Once you have perfected your message, you need to find out the people who will connect to and engage with it. Finding your target audience increases your chance of success with your personal brand.
4. Generate interest with an irresistible offering.
The next thing you need to launch your brand is to have an irresistible offering for the people who are your target audience. Give them something that will truly appeal to them, either as a service or an offering.
5. Keep engaging with a compelling personal story.
Now comes the really interesting part. Once your brand is established, you need to continue to engage with your audience in ways that will reinforce your brand. Keep your values and message aligned with your personal brand, and you’ll have a growing audience!
