We don’t know it, but we’re always pitching something or the other at some time or the other. When you suggest a restaurant for lunch or a movie, even when you to justify a very expensive purchase ; you are pitching!
Life’s a pitch but of course the stakes are not always high. In business, however every pitch has its own share of expenses, resources & decisions, the stakes are high. And so, you may want to tread carefully or rather tactfully.
These amazing pitch hacks can help you!
Problem Dissection: Every idea or innovation is driven by a problem.
Begin by explaining the problem, your client can only appreciate the solution if he/she understands the problem well. Really build on the problem as much as you can with clean, straight-forwards points;the agitation of the problem will just stimulate the need for a solution even more and curiosity will only increase.
Ease into your solution after you’ve established your problem strongly. Break into the solution with a sense of urgency, relief and conviction. However great your content is what will actually peek interest is howyou present it. Right emphasis on the right words, voice modulation, and great eye contact will keep your clients hooked.
A big business pitch means a lot of numbers, lot of speculation and anticipation, a break will do just fine. Make sure your clients are comfortable, make time for a tea break, share a laugh or two. You not only build a rapport but also get them recharged for what’s more to come.
Your passion for your idea needs to felt by the client, only then the pitch will translate into a lead. And so, it’s important for you to personalise your pitch. Like every story, your pitch too should have a clear beginning, middle and end. The middle is as important as the other two. Share the entire journey with your client-the challenges you faced or the epiphanies you had, before you finally achieved success. But of course you have to have clarity, an innate power & energy in your voice which will keep the clients going. -So only if you’re confident with your speaking skills engage in this storytelling.
