When people talk about your business and spread the word, your business grows. Word-of-mouth is the advertisement of your work and it’s not something you can buy.
So how can you encourage your customers to talk about your business?
1. Give the best service possible.
This is a no-brainer. If you want people to talk about your business, you have to give them something to talk about! Your customers will talk about your work when you deliver the job well.
Be courteous and do your job well, and you will already exceed many people’s expectations.
When you take care of your customers, they take care of you too.
2. Be reliable and trustworthy.
If you have agreed to a timeline, honor it. If you have given an estimate, do not give the final bill that is wildly off the original expectation.
Your reputation is your biggest asset.
3. Actively ask for feedback.
Unless you ask for feedback, people will not know you are interested in their opinion. Asking for feedback also conveys that you are not here just to do a job somehow but are also looking for ways to improve and deliver better service.
Most people appreciate the effort and give genuine feedback.
4. Get testimonials in writing or on video.
Having good feedback and doing something with it are two different things. When you find a customer absolutely delighted with your services, ask them to give a testimonial and not just feedback.
You can make a quick video and use it on your website or create an Instagram story.
A word from your delighted customer goes a long way in attracting new customers and building your reputation.
5. Ask for referrals.
When you have a group of happy customers, their referrals can absolutely grow your business. When you take feedback and your customers tell you they are pleased with everything, that’s the best time to ask if they know someone looking for similar services.
Referral jobs are always easier to close.
6. Invest time in building relationships.
Make an effort to connect with the people in your community and give back some value. Run a workshop, give offers or extra services to loyal customers, run a program for the youth community, and take initiatives to impact your business positively.
7. Be responsive online.
Be responsive to queries and feedback as well. Creating an online presence and leaving it is not the best idea.
If a customer has posted about a bad experience, ensure that you reply to their comment and ask what you can do to improve their experience. Your efforts will further increase your prospects and negate any negative rating.
Apply these tips, and people are sure to talk about your business.
