It’s no surprise that influencer campaigns are turning out to be one of the most effective & powerful digital marketing platforms. Digital consumers are becoming savvy with Adblock software and …
If you are not familiar with the term, ‘Experience Economy’, it’s time you get acquainted with it. Defined by Harvard Business Review as “a company intentionally uses services as the …
As technology expands it not only open doors to business across borders but also de-emphasises the role of physical capital. Intellectual capital now spearheads most of the decision making & …
Generally, most entrepreneurs get stuck with jobs which consume a lot of time but pay nothing. Especially, those trying to aim for perfection in every task and don’t want to …
“Interdependence is a higher value than Independence”, in the Stephen R Covey’s book, “The 7 Habits of Highly Effective People”. Last year when I shifted to Jaipur, I hardly knew …
Young, dynamic, casually dressed, tech-obsessed, job-hoppers-these are the terms frequently used to describe millennials. Contrary to the negative stereotypes they were subjected to by the older generations, the Millennials proved …
Democratise the exchange of ideas. Give everyone a chance to contribute to the meetings. Avoid hierarchy or sticking to titles and create a level playing field where everyone’s voice is …
Slack: Every manager will have or rather should a never-ending to-do list. But making the list is one thing and managing it is another. And approx. 90% of a manager’s …
The world has become smaller with the internet boom but the market has expanded beyond limits, thereby bridging the gap between small & big business in terms of opportunities & …
Price wars may be the immediate response in a competitive market. But they do more damage than good. An initial lowering of price is fine but the problem is when …