Did you know that social media engagement could lead to attrition? Studies show that employees who engage with employees from other organisations more than with their fellow workers on social media are more inclined to quit and join another organisation. Social media becomes a tool and source for grapevine and stimulate employees to discuss office grievances. They become vulnerable to shifting jobs and start asking about vacancies elsewhere. Your competitors use social media as a tool to add fuel to the fire.
So how do you use social media in a way that will get your employees to engage on your behalf rather than against you?
- Encourage your employees to create groups across social media channels. Groups where they can share their achievements, announce new launches or campaigns.
- Make sure you join these groups yourself and engage with your employees too. It makes them feel like a part of an open & transparent organisation, where everyone is valued.
- Another benefit is that you can create a stronger recruit pool. The more your employees praise your company, the more you attract potential recruits.
- Social media groups will increase more collaboration among your employees; thereby leading to better teamwork, trustworthy relationships & increased job motivation.
Let’s make social media a platform to attract goodwill rather than a toolbox for tattle tales!
