The world has become smaller with the internet boom but the market has expanded beyond limits, thereby bridging the gap between small & big business in terms of opportunities & revenue streams. Reselling is one such pleasant outcome of technology. Many small & big businesses have become successful resellers in a bid to spread their sales across multiple populations & platforms & create more profitable revenue streams.This reselling potential has helped businesses expand their reach and create new customers for their products more easily than they could imagine.
So, are you eager to tap the resellers’ market and increase your sales?
Well, if yes, it is a great decision as it seems to be the way forward. But finding a resellers who will be an asset rather than a liability is a knack. It has to be a smart choice. Here are some tips to find & manage good resellers:
- Dig through search engines & networking sites like LinkedIn and find potential business partners who sell products similar or complementary to yours.
- Attend trade fairs or even annual networking events or business conventions. These face-to-face networking platforms work like a charm especially when you are looking to establish a long-term relationship.
- Identify your brand promoters/ influencers on social media platforms like Instagram & Facebook. Start online campaigns and invite them & other potential influencers to promote your brand; unless they are high profile people they will not ask for any fee and will, in fact, promote your brand purely on the basis of goodwill & loyalty, and will be ready to become resellers.
- Choose a retail outlets that is in an appropriate geographical location. That is, not too close to competitors but yet easily accessible to your demography/target customers.
- Many times you don’t need to pay retailers unless you choose to sell through the retailer by consignment. In that case, you retain ownership of the product until the retailer sells the item on your behalf. Once it’s sold you pay the retailer a small fee.
- Target small retailers, they are more flexible and even prioritise your product based on the relationship you have with them. Make your product easily accessible to them by offering free samples.
- If your product is technology, then, while pitching to potential resellers remember you are selling them a business opportunity and not technology. Resellers are interested in how your technology will fit into their business model and how it will make them more money and it is up to you to connect the dots.
- For established products, you’ll have to contact established stores. Send them a proposal and a proposed sales pitch, if they buy it you will have a meeting with them to take the deal forward.
