Augmented Reality (AR) Marketing is no more a concept of the future. Companies have begun using in their campaign and have received a phenomenal response. According to MarketsandMarkets report, the AR market will reach an impressive $117.4 Billion mark by 2022. The Asia-Pacific region has been the fastest growing market in AR & Virtual Reality (VR) technologies, recently India’s Tata Motors too used AR during the launch of their new car, Tiago.
A DIY VR headset on some select newspaper editions gave people a feel of the car albeit on a basic level.
There are other AR softwares that give a 3D view of an interior model printed on paper on a tablet, or that gives a movie trailer and cast info when a smartphone is pointed to a poster. AR marketing though expensive has proved to be very effective especially due to its interactive design which allows for maximum customer engagement.
AI solutions have improved delivery services & customer care phenomenally. Banks, medical centres, educational institution have benefitted with AI in the form of chatbots and digital security.
Tools like Salesforce, Acquisio and Crayon make integration of AI solutions very smooth & easy.
Interactive live content goes beyond Facebook live or videos. Interactive content must be curated in such a way that keeps your audience hooked, they should always be looking forward towards something new! Agora & Twilio are two tools that help generate valuable product content & interactive marketing campaigns.
Open Banking: Authentic payment gateways like Razorpay and CCAvenue have made online transactions credible & trustworthy. This has given small businesses confidence in open banking systems. Sharing of banking data across multiple services requires efficient application programming interfaces that provide customers with a dependable & credible transactional opportunity in your business.
