When it comes to networking, it pays to learn from the masters. Networking is an art, and the ability to connect easily with others is not something that comes naturally to everyone. The good news is that, like everything else, networking can be learned. Recently, during Austin’s SXSW festival, Inc. spoke to a number of successful entrepreneurs and business leaders to gather tips and tricks on networking. Here’s what they shared.
Do Your Homework
If you’re going to be attending a networking event, plan in advance. Doing research on the people you want to talk to helps you to learn about them, which in turn translates into more easily forming a connection with them. Learning about them will help you decide on the best approach for speaking with them, and will, more importantly, give you an idea of how you can benefit them through their connection with you. Remember that professional relationships should benefit both parties, not just one.
The 48-hour Rule
Meeting someone is only the first step; follow up communication is needed too and that is best done within the first 48 hours of your meeting. Waiting longer than two days to get in touch with someone you met will give them the impression that the connection or business prospect doesn’t really matter all that much to you. Entering it into your calendar so you’ll get a reminder to do it will make it easier for you to remember, until it becomes a habit.
Be Tenacious
When you are determined, you give yourself the advantage. It’s important to be clear & confident in expressing what you want to accomplish. Be upfront with the people you’re trying to form connections with; tell them how a relationship with you can benefit their business and be specific. Being confident and tenacious often inspires others to be confident in you too.
Ask the Right Questions
According to expert networkers, starting a conversation by asking a person what they do is one of the worst ways to start a conversation. Great networkers always remain authentic, which means skipping the small talk. There are a thousand interesting questions to ask a person, and doing a bit of research beforehand will aid you in starting one that both parties can enjoy and benefit from. Remember that you are trying to form a genuine connection; as without it, you can’t expect to get business from them.
Remain Confident
Approaching people can be tough, and approaching a group of people can be tougher, but learning to carry yourself confidently goes a long way in a first meeting. If it’s a group, approach them and ask what they’re talking about – that one question is almost certain to get you included in the conversation. If you come across as nervous, others will see it. If need be, fake it till you make it, but find a way to do it.
