“Your customers don’t care how much you know until they know how much you care.”
– Damon Richards
Customers can be quite demanding. The customer is king and they expect personalised service and care from service providers for the money spent. It could be a new product, feature, price, or better service experience than your competitor. Anything that adds value to their lives is a prime attraction.
So how can you, as an entrepreneur, win customers? New technology, customization, free home delivery, or a gesture of personal care, can attract potential customers. Developing business strategies that align with your organization’s goals and culture is a continuous process. Check out some sure-shot strategies for your business.
- Identify Your Target Market: Before building a customer database, identify your target market. Find out what they need and what their pain points are. These inputs help you reach out to them through your unique yet engaging brand voice.
- Follow them to Follow You: Customers are smarter than you think. If they aren’t satisfied with one store they choose another. Online options are so vast that their overall buying perspective has changed. Go wherever they are and keep them engaged with your brand across all platforms. Potential customers are everywhere. Stay connected throughout their consumer journey with relevant content or activities on social media, websites, mobile, apps, and emails.
- Live Engagement: Many times, customers choose another product over yours despite outstanding customer service and USPs. You can go a step ahead by supporting them with extensive customer care. Customers feel grateful for services specifically tailored to their needs. You’ll find it builds your reputation and spreads the brand’s value.
- Givers Gain: How about providing quality service for free in exchange for an in-depth testimonial from a potential customer. By building trust, you are actually making your client happy. Working with social media or local community influencers would add value to such efforts.
- Act on Feedback: Who wouldn’t want a mutually beneficial relationship? Organizations that believe in building lasting relationships encourage customer feedback. Improving your product or service experience based on feedback shows you care. It increases customer loyalty and will expand your network of new customers.
- Consistent Customer Service: Ron Kaufman, the customer service expert and author of New York Times bestseller “Uplifting Service” says, “Uplift your customer service experience”. Every time you provide quality service, you retain customers. Consistent effort leads to a repeat customer. Ensure the whole organization speaks the language of quality customer service time and again.
