Personal branding refers to the process of defining all those characteristics that makes you unique as a person and sharing it via numerous online platforms with your existing and potential customers. Your ability to create a genuine connect with customers via your unique personality, values, beliefs, interests, skills and personal experiences, is what will give you an edge over your competitors.
Reasons to Focus on Personal branding
- As an entrepreneur looking to build your business it is essential to create a personal connect with your customers and personal branding helps you achieve this.
- Reaching out to existing and potential customers via various online mediums will help increase your visibility.
- Your honesty and genuineness in your interactions will hold you in good stead and help build relationships based on trust.
Ways to Establish Your Personal Brand Online:
Here are a few recommendations on how to go about doing this:
- Website – Maintaining a website highlighting your beliefs and core values based on which your organisation is established will help you project yourself in exactly the way you wish to be perceived by your target audience.
- Blogs – Writing about your personal growth story and experiences that shaped you and helped you reach where you are, will help create a more personal connect with both your existing and potential customers. In addition, writing on topics relating to the field you are specialising in will not only provide valuable information to readers who are specifically looking for it but also get them interested in the product/service your organisation offers.
- Social Media Posts – To promote your personal brand it is important to be active on those social media platforms which is frequented by your target audience. Regular posts with engaging and relevant content will keep your audience hooked on your social media accounts. You can also interact with customers on a range of topics not restricted to your core business and give them helpful information and tips. To increase your visibility you can also join groups which are connected with your field of specialisation or even personal interests.
- Videos and Podcasts – These visual and audio mediums provide the perfect platform for you to impart knowledge to your target audience by using your vast knowledge and expertise. Watching or listening to you helps the audience associate on a more personal level with you, thereby enabling you to establish a more meaningful relationship with them and promote your personal brand.
Using these means to establish your personal brand online will help create a greater connect with your target audience which in turn will have a positive effect on the promotion of your organisation’s product/service.
