The excitement of getting a new customer never goes away! But, the secret to a successful business isn’t just about getting one new customer and keeping them. It’s about turning them into ambassadors for your brand. In fact, statistics show that 92% of customers trust referrals for their purchase decisions.
Isn’t the best referral a satisfied customer? But, how do you turn a satisfied customer into a brand advocate? Check out the tips below.
1. First Impressions Matter
Whenever you get a new customer, remember to treat them as guests to your home. Give them the warmest of experiences that make them want to come back again. You may educate your customers about how to use your product and what its benefits are. However, don’t overwhelm them with all the features at once. Take them on a journey to help your customers realize the benefits of your products or service. This way, you create a memorable experience, and your customer is sure to share it with others.
2. Get Insights from Surveys
What do you think of the question “how likely are you to recommend this product to a friend of yours” in survey forms? The answer gives insights into your customer’s thoughts and how satisfied they are with the product. This gives you a chance to understand if they will speak for your brand and make a long-term marketing strategy for your business.
3. Make Your Organization Customer-centric
Is customer service the responsibility of the front desk alone? To provide flawless customer service, the organization as a whole should speak the same language. Implement it in your core values and enjoy the perks of a collective service culture.
4. Tap into User-Generated Content (UGC)
One way to get more customers is by hearing from satisfied customers. Content shared by happy clientele on social media is extremely valuable. This way, they will engage with your brand and increase brand loyalty. Did you know that 86% of millennials believe that UGC indicates good quality of products and services?
Give your customers a push in the right direction by rewarding those who create user-generated content. You’ll be able to reach new customers, and your happy customer will remain loyal. A win-win situation!
5. Reward Referrals
When your customer recommends your brand to a friend or family member, it adds value to your business. A reward in the form of a discount coupon or loyalty points would be a great way to create brand advocacy. A little encouragement for your customer’s good words goes a long way toward creating a positive brand image.
