Ever wondered why some customers become brand advocates, spreading the word about your products or services like wildfire? As humans, are wired to rely on the experiences and opinions of …
Everywhere you go, you see an advertisement for some product or service. With every brand pushing them as the option put there, more and more people are making buying decisions …
Business is generated with leads and while there are many ways of getting leads, a referral is the most valuable. When satisfied customers refer you to their associates, you already …
The excitement of getting a new customer never goes away! But, the secret to a successful business isn’t just about getting one new customer and keeping them. It’s about turning …
“Advertising brings in customers, but word-of-mouth brings in the best customers.” Jonah Berger Author & Marketing Professor We all agree that the customer is king right? No matter how big …
Looking to be your own boss without shouldering the heavy responsibilities of running an independent outfit? Well then, a franchise opportunity is what is meant for you. But even while …
A glorified term for word-of-mouth marketing, referral marketing, is one of the most effective and enticing forms of generating or enhancing sales. In this day and age of fast pace …
A lot of people tend to treat their networking partners like clients. They focus on selling themselves or their service to the group which is ok, but highly limiting …
For most small businesses, the most common method of acquiring customer referrals is word of mouth. Although this is a great way to expand your business services, you should not …
Much of what I write about networking and referrals emphasizes the circuitous, sometimes mysterious nature of referral networking. In a deep, broad-based, mature referral network, where you spend a lot …