Networking events can be exciting, nerve-wracking, and everything in between. You dress to impress, practice your elevator pitch, and exchange business cards like there’s no tomorrow. But what happens after the event is over? How do you make sure those conversations and connections you made don’t just fizzle out?
The answer is simple: follow-up. Following up after a networking event is crucial to building and maintaining relationships with potential clients, collaborators, and mentors. It shows that you’re proactive, interested, and professional.
Here are some unique strategies for effective follow-up after a networking event:
- Connect On Social Media
In today’s digital age, social media is a powerful tool for networking. Connect with your new contacts on platforms like LinkedIn, Twitter, or Instagram. This allows you to keep up with their updates, engage with their content, and even direct message them with follow-up questions or proposals. - Send A Personalized Email
Sending a personalized email is a great way to stand out from the generic “nice to meet you” emails that flood inboxes after networking events. Make sure to mention something specific from your conversation, express your interest in collaborating or staying in touch, and include a call-to-action that encourages a response. - Schedule A Coffee Or Lunch Meeting
If you feel like you’ve made a genuine connection with someone, suggest meeting up for a coffee or lunch. This allows you to continue building rapport, discuss potential collaborations, and get to know each other on a deeper level. - Share Relevant Information
If you come across an article or event that you think your new contact would find interesting, share it with them. This shows that you’re thinking of them and that you’re invested in their success. - Attend Their Events Or Support Their Work
If your new contact is hosting an event or launching a project, show your support by attending or sharing their work on your own social media channels. This not only helps them but also strengthens your relationship with them.
Remember, the key to effective follow-up is to be genuine, professional, and memorable. Don’t be afraid to think outside the box and personalize your approach
