Marketing one of the most crucial & interesting aspects of a business can get quite dreary with time, especially for your existing customers. There are usually some tried & tested methods which will bring in new leads but what can you do to keep your customers engaged with your brand-simple make them part of your marketing!
Here are some of the ways in which you spark curiosity in potential customers with the help of your existing customers:
1) Our Old Friend-Testimonial-The internet has given companies the scope to collect & showcase reviews in the most creative ways possible across different platforms-videos on Instagram & Facebook, Facebook page likes & followers, google reviews, sharing feedback on e-commerce portals, et al. and these reviews do matter! People take word of mouth seriously and so should you!
2) Transmedia storytelling: This form of branding is quickly becoming one of the most popular marketing techniques because it gives you the scope to engage your customers in content creation. Create a game-like experience which your customers can access through multiple entry points, this will enable you to identify the most popular platform used by your customers. Choose the most successful platforms and have your customer vote on new storylines or characters you are using for branding your product or service. So basically, they are involved in creating your marketing content.
3) Market your customers when they market your products or service: When they share an image on any social media channel, be sure to share that image back again by thanking them and marketing their business. You can feature them on your newsletter or blog. This increases customer loyalty & further encourages them to market your business.
4) Leverage the reach of high end tech & AI which allow you to gather feedback from customers, in an intimate, in-person setting and react to it. This increases goodwill, customers will know they are taken seriously.
5) Align your brand with your customers. Blogs, webinars, events etc. create great opportunities to sync your brand with your customers. When both are involved in knowledge sharing about each other, the larger community will only benefit. So people get to know about both brands which form a genuine connection with each other and which will help them pursue their marketing goals more authentically & differently, rather than in the same traditional ways like testimonials etc.
