Social media is all about the now. Personal, engaging and interactive, it’s a platform that has revolutionized communicating and networking. Anyone, anywhere with the most basic smartphone and decent internet is leveraging it. So, why shouldn’t the senior management of a company? Apart from using it to promote their business events or update the world on latest developments, executive leaders can use social media to build their profiles as leaders in their niche.
Here are some ways in which C-Suite employees can use to build their presence online:
- Connect, Don’t Promote: Broadcast promotional messaging is no more beneficial to anyone. There are a lot of people doing that already and with engagement algorithms dictating most of it, you have better chances making waves by connecting with people rather than promoting to them. Take time out of your busy schedule to reach out to industry influencers, peers, potential customers or partners. Curate content accordingly, write or cross-share relevant blogs/articles, share recent statistics, or even a photograph of you with a renowned business leader.
- Be Vocal About Your Company Vision: Use the platform to articulate your company vision. What does your company do and why, latest projects, latest milestones achieved and also challenges your company faces. Try and get creative when you do this; use images or videos even. It should be like you’re telling them your company’s story. And of course share the link to your company website.
- Liven it up with some lifestyle content: Promoting your brand might be integral to your social media presence but squeezing in some lifestyle content too is important. It will humanise your page and let the world know a bit more about your buyer persona. Bring life to the brand persona by thinking about what your target consumer’s age, their hangouts, likes/dislikes or any other personality traits and create relevant content. Share some personal content too, your travel pics, a new class you took up or your daily fitness routine; all this adds more personality to your page.
- Repurposing/re-sharing high value existing content: Many B2B brands create evergreen or all-purpose, all-relevant content which never stops becoming valuable. Brand videos, thought leadership blogs and other tips or hacks that deserve to be re-shared should be re-shared to keep the page dynamic and active at all times.
