“Why fit in when you are born to stand out “ – Dr. Seuss
The above quote by Dr. Seuss makes us think as to how one can grow by developing their own personal brand. Your personal brand is nothing but a type of personal reputation that you build for yourself in the society and in the business world.
Building your personal brand will not only give you global recognition but it will also give you a constant opportunity to grow and learn.
Here are some ways which can help you build a brand of your own:
Start speaking more in the public forums
A brand can be built when its voice is heard. Similarly, if you want to build your own brand, you need to voice out your opinions and ideas in the public forum. Speak to as many people as possible and discuss with them about your ideas, your thoughts and your achievements.
Don’t hesitate to be a part of public speaking forums because the more you participate, the more visibility you will get. Only when you represent your ideas and achievements to the public, about what you do, what have you achieved etc. , then only the public will notice you as a brand.
Make your presence felt on Social Media
When it comes to social media, people often think that posting certain messages or being actively involved in the social media is a waste of time but it is only the complete opposite. Contrary to popular beliefs, social media is one of the best places to build one’s brand. Once you reach out to the public with the kind of things that you are doing and the wins that you have accomplished, people will automatically be drawn to you.
Remember that building a brand is not only about promoting yourself but it is also about making the public aware of what you are and what is the brand that you are building.
Always keep in mind, learning is a continuous process
Even if you have built an initial reputation for yourself, you can never sustain a brand on the initially built reputation. If you want to build a brand for yourself that has a long-term impact, you should never stop learning.
The more you are involved with the novel technology that your industry offers, the more you learn and the better you can build your brand. Building yourself as a brand is completely different than building a product brand. A product, once famous will have a long lasting impact whereas your impact as a brand will be constant only when you constantly update yourself with the changing technologies
Building a brand for yourself is not as tough as you think it might be. It just needs a little bit of focus and effort from your end. Most importantly, if one is confident in their domain, they can build themselves as a long lasting and impactful brand in the society.
