Online businesses have been slowly gaining popularity over the past decade with many becoming hugely successful (like Amazon, eBay, Flipkart etc). Now there is a huge surge with even traditional businesses opening up an online segment, so if you are also looking to expand your business via the online medium, this would be the perfect time to do so. Here we will look at certain guidelines which will be helpful in making your online foray a success.
1. Ecommerce Platform
Once you have decided to expand into the online medium, the first step will be to choose the ecommerce platform best suited for your business. In this regard there are a few aspects to be considered, namely whether the ecommerce platform offers, among other things:
- A good Content Management System
- Advanced Search Engine Optimisation Techniques
- Enhanced security measures to ensure customers’ personal and financial details are protected
- Mobile compatible website design
2. Communication is Key
Informing existing customers about your online presence will open up the shopping experience for them and in turn ensure customer retention for you. Communication can be done via numerous traditional and online mediums like pamphlets, social media platforms, emails etc.
3. Increased Online Presence
With a majority of your clientele being active on social media and other online platforms, it has become the perfect medium to advertise your products/services. There are numerous ways this can be done.
- Regular posts about product updates, offers, loyalty rewards programs and more on Facebook, Instagram etc
- Online forums where they can post their honest views about your various products/services. There can also be an online team which answers queries posted by customers. New launches, promotions etc can be announced here also.
Your online presence will not only help to strengthen your connect with existing customers but also increase the visibility of your business brand (which will help attract new customers).
4. Online Business Laws
Ecommerce activities are governed by online business laws which may vary in certain aspects (from standard business laws) like website policies, shipping and delivery etc. It will definitely be a good idea to familiarise yourself with these new aspects to ensure a smooth transition process.
These guidelines will not only help you through the transition process of making your online business presence felt but will also help ensure that your business thrives, thereby benefitting your employees, customers and you.
