There are innumerable surveys, case studies and research papers on branding and yet some just fail to get it right. Amidst all the academic brouhaha, there is one and only one thing which makes a brand successful-Personal Connection.
Here are some tips you can use to brand your company/service/product successfully.
- Use positivity. Give your brand a very positive & uplifting orientation. ‘Changing the world’ ‘for the people’, ‘happiness is here’. Such positive words & phrases attached to your brand will get you attract people’s minds & hearts. They will always attach your work to something good.
- Stick to 1 brand name for years. Save the new ones for new milestones.You are much more identifiable, accessible & understandable when you stick to the same name. Stores house 100s of brands. With a new name, you are easier to miss!
- Make sure the adjectives you use for your product/service like reliable, dependable, trustworthy are not just decorative words and that you and your company stand by these adjectives in every true sense. If you do that, they cease to remain just words.
- When you communicate to people or press about your work or company, make sure you are not just communicating right but that they are receiving your message right. Much of the misunderstanding is caused by the receiver or listener making a wrong interpretation of your message. Ask them to bounce it back to you and examine their understanding.
- Don’t waste your money on advertising let people do it for you! Branding on social media is not about what you say about yourself or your product, it is what people say about it. Social media not only allows for innovative marketing but also gives you a platform to engage with customers which also makes you accessible & approachable.
- Great bands achieve high level of personalisation. If you connect with your demographic on a personal level, where you ‘ll have them say something like, ‘My your brand_’ like, ‘my iPod’, ‘my Xbox’, then you’ve reached the highest and most successful level of branding!
