Ever wondered why some customers become brand advocates, spreading the word about your products or services like wildfire? As humans, are wired to rely on the experiences and opinions of …
Referral Marketing
Everywhere you go, you see an advertisement for some product or service. With every brand pushing them as the option put there, more and more people are making buying decisions …
Business is generated with leads and while there are many ways of getting leads, a referral is the most valuable. When satisfied customers refer you to their associates, you already …
The excitement of getting a new customer never goes away! But, the secret to a successful business isn’t just about getting one new customer and keeping them. It’s about turning …
“Advertising brings in customers, but word-of-mouth brings in the best customers.” Jonah Berger Author & Marketing Professor We all agree that the customer is king right? No matter how big …
Looking to be your own boss without shouldering the heavy responsibilities of running an independent outfit? Well then, a franchise opportunity is what is meant for you. But even while …
A glorified term for word-of-mouth marketing, referral marketing, is one of the most effective and enticing forms of generating or enhancing sales. In this day and age of fast pace …
A lot of people tend to treat their networking partners like clients. They focus on selling themselves or their service to the group which is ok, but highly limiting …
For most small businesses, the most common method of acquiring customer referrals is word of mouth. Although this is a great way to expand your business services, you should not …
Much of what I write about networking and referrals emphasizes the circuitous, sometimes mysterious nature of referral networking. In a deep, broad-based, mature referral network, where you spend a lot …