Much of what I write about networking and referrals emphasizes the circuitous, sometimes mysterious nature of referral networking. In a deep, broad-based, mature referral network, where you spend a lot …
Category:
Referral Marketing
How often in business do we end up having a few clients or associates regularly refer new prospects to us? Would we like to have them refer more business to …
Unlike what you have popularly heard, a bad lead is actually undesirable. As a businessperson, you may receive loads of referrals and leads but very few translate to a successful …
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