We all know the importance of networking and spend a lot of time and effort in building up contacts. From one event to another we go, collect cards, even follow up and establish that first level of communication. Then we go to another event, and get newer cards and follow up with these newer contacts. And so on.
And suddenly one day we realise that we need some crucial information from someone we had met 6 months ago, but have not interacted with in the last 4 months. Isn’t this an awkward situation? Either we show ourselves to be a calculating person getting in touch only because we needed help. Or we lose out on getting that information.
Luckily, this need not be the case. It is easier to just keep in touch with all contacts at regular intervals and keep communication channels open. If you add value to your interactions, people will actually look forward to hearing from you and be eager to help out whenever possible.
Make it a part of your routine.
Schedule a few minutes every day to stay in touch with people. Have a roster which will remind you if you have not connected with someone in a long time. 15 minutes just after lunch as you are easing into work mode again can be a good time to send a few emails saying hello.
Use social media.
We are lucky to stay in an age where technology has made it so simple to keep in touch effortlessly. We all spend a lot of time on Facebook, twitter, LinkedIn etc. Instead of just going through what’s up, use that time to connect. If you like someone’s post, respond. You could give your opinion on what was shared, or even just say thanks, for it added something to your life.
Use Google Alerts.
Google will let you know anytime a certain name or word comes up in some article or news story. That is a very easy way to keep track of your old boss, or that possible mentor you met at the last event. Or use LinkedIn to see who’s going where and trends in the industry. Knowing what’s happening will give you opportunities to shoot of a quick mail in a relevant manner.
Add Value
Remember, interactions should always be of value. While a ‘thinking of you’ is generally appreciated, you cannot overuse it. Think of sharing something of interest to your contact, or something that will make them smile or motivate them. Better yet, try to figure out what will be of help to them and try and provide that – some contact, a recommendation, a tip. If you keep adding value to their life, you will find them more than eager to help you out in anyway they can.
Also, don’t feel bad if someone does not respond. We are all caught up in our lives and it’s easy to miss out at times. Just go with your instinct in such cases. And always there will be plenty others who will appreciate what you are doing.
