6 Tips to Connect Your Offline Business with Your Personal Brand Online

Do you agree that businesses face the challenge of staying relevant these days? If yes, as an entrepreneur how do you think of tackling it? Online platforms are a great place to position yourself and create awareness among potential customers.

We are in the era of digitization and everything we do revolves around it. Digital marketing is easy to use, measure, and cost-effective, making it a go-to platform for many professional services. According to experts, using a combination of offline and online strategies is the best way to create a consistent brand image. Here are a few tips to give you the edge over others.

1. Speak at Conferences: Business conferences are a great source of insight and inspiration. To get the visibility you should attend and speak at conferences and other promotional events. You can host events to share your thoughts and encourage other influential speakers to throw more light on the topic. Broadcast it on Facebook and Instagram for instant reach, and it helps build authority in your industry.
2. Be Consistent: Your brand voice is something you don’t want to lose at any point. Customers often connect to the language and style of messaging a brand uses. Potential customers would prefer your brand because they are familiar with its voice, irrespective of the platform. You can even use a message that generated many leads earlier and repurpose it whenever necessary. Social media plays a big role in building consistent branding and rapport with your customers.
3. Hold Live Demos or Consultations: Holding live demos or consultations is one of the best bottom-of-the-funnel tools because it provides a direct connection between the buyer and seller. Live demos attract more potential customers because it creates interest and a chance to experience the product or service. It is more effective when customers have already seen some of your content online, like emails, blogs, ads, or websites.
4. Virtual Meetups: If you are a subject matter expert, arrange a virtual event with an impressive presentation. This way your thought leadership will get noticed and get you, potential customers. Capitalize on online marketing activities such as tagging your friends on social media, from the beginning of the event to sharing resourceful materials such as downloadable PDFs, e-books, etc. It will strengthen your online relationships with new customers through emails, promotional campaigns or even newsletters.
5. Join a Business Forum: Business forums are beneficial for new and seasoned entrepreneurs. Research to find out the best one in your area. Joining a business forum boosts your reputation with customers and fellow entrepreneurs. It also gives you access to the marketing resources of the association. You can learn from each other and brainstorm on new ventures. Memberships in these forums come with discounts and other long-term benefits. You can also try online forums if you don’t have the time for in-person meetings.
6. Monitor Offline Conversions: Before a customer purchases a product or service he or she may require a demo or some customization. Usually, these happen offline. Keep track of these conversions with the help of a back-office CRM integrated with the website or app and ad-buying platform. Small-scale entrepreneurs can sometimes miss out on this, but sharing these conversions back to the ad-buying platforms can help you optimize your campaign.