Did you know that a referred customer has a lifetime value twice as high as a non-referred customer? Asking for a referral may seem difficult because, as a business owner, you wouldn’t want to sound too salesy, even when you have a good relationship with the customer. However, to get new customers, it would be wise to ask for referrals to your existing ones. Let’s see how.
Ask Your Best Customer
Ask for referrals to the right person, someone who would like to help you. All you have to do is keep track of your good customers with whom you have a good rapport. They’ll be happy to refer a friend or colleague of theirs.
Time it Rightly
Remember to ask for referrals at a time convenient to your customers. Sometimes wrong timing can put your customers off. Better to play the mind game a bit before you actually ask for a referral.
Sound Natural
Customers like warm conversations rather than those with a business purpose. Strike a casual conversation with your customers before proceeding to ask for referrals. Building a relationship with your customers is pivotal for referral programs to click.
Share the Benefits
To get good referrals from your existing customers, show the benefits awaiting them. Let them feel valued, so they go out of their way to spread the word.
