There are innumerable brands out there in the market, but do we recognise all of them by just looking at the logo or tagline? No, we do not right, for there are only select brands which have stood out from the rest and created a lasting impression in our minds. There are numerous reasons why these brands stand out from the rest, so let us take a look at a few of these reasons and how they can play a role in your brand making its mark in the market.
Being Niche-Specific Works
In today’s highly competitive market there are numerous other companies offering the same product or services you are. So what will make your brand stand out from those of your competitors and create an impression in the minds of your prospective customers?
Being niche-specific in your particular industry is what will set you apart from the crowd and work to your advantage. Use your years of experience in your industry to identify a more specialised customer segment you have most enjoyed designing your product or service for and make that your niche market. By mastering the art of catering to a niche market you will become the go to person considered an expert in all aspects of this market. This will work wonders for your brand image and help you realise an exponential increase in your clientele.
Promotion on Relevant Mediums
Another aspect of establishing your brand is promoting it via either the traditional or online medium depending on which medium your niche market is more comfortable with. The online medium includes social media platforms like Twitter, Facebook, Instagram etc; email; mobile marketing etc while the traditional medium of promotion includes print, radio, television etc.
While there are still many people who believe in the old school method of brand promotion, we are nowadays seeing a major shift towards the online medium due to the many advantages it offers. One of the advantages offered by the online medium is the astounding pace at which information is passed via this medium. Another advantage is the platform it provides for real time interactions with customers where by maintaining numerous social media accounts you can interact with customers on a range of topics not restricted to your core business. Giving them helpful information and tips even on those topics which may not necessarily translate into sales will definitely help in building your brand image.
Personal Branding
As an entrepreneur looking to build your brand it is also essential to create a personal connect with your customer base and personal branding helps you achieve this. Personal branding is where you put across your genuine belief system and core values via numerous interactions with your customer base (both current and potential). Your ability to create a genuine connect with them via your unique personality is what will give you an edge over your competitors. Here are a ways to go about creating a personal brand:
- Organise impromptu events like pop up workshops, seminars etc where you get to interact on a one on one basis with customers and build your personal brand
- Maintain a website highlighting your organisation’s beliefs and core values which will help create a personal connect with your existing and potential customers
These are a few of the means you can adopt to help establish your brand in the market and create a lasting impression in the minds of your customers.
