Did you know the average user spends around 144 minutes a day on social media? Currently, there are 4.2 billion active social media users across the globe offering an incredible platform to attract your target audience and grow your market share.
Though we’ve all seen ads, images, and videos on social media grab our attention and provide solutions at our fingertips, creating them is another story. Here are some easy and practical ways to kickstart your social media marketing strategy.
Set Clear Goals
List down your goals and plans. For example, increasing your audience reach by 5 times in three months, or increasing social media engagement on Facebook from 25% to 40% during the festive season. To get the best out of social media make sure your goals are (SMART) specific, measurable, attainable, reasonable, and timely.
Quality Content
Every platform is different and helps you reach your audience in a different way. Facebook ads are excellent for audience engagement, and YouTube videos can help someone who wants to learn something new. LinkedIn is a great platform for thought leadership in business and helps users connect with the right network. Instagram stories are interactive and eye-grabbing and Pinterest reach their audience with catchy images for creative ideas. Just create content that would cater to specific customer needs.
Metrics
Getting your social media pages up and running is one thing, but you need to know how they’re performing. With analytics, you can find out marketing campaigns doing well, and those with room for improvement. These insights can help you in your social media marketing strategy and financial planning.
Focus on Engagement
Social media is a platform for engagement. Go where your customers are and keep them engaged with your brand across all platforms. Encourage customer feedback through online feedback forms and plan your campaigns accordingly. Share meaningful content by creating a brand voice that adds value to your potential customers.
Make Your Customers Influencers
A word of mouth testimonial has become a cakewalk with social media. At the click of a button, your customers can reach out to more potential customers and vendors through their social media channels.
Social media is a great way to explore business opportunities in a creative and cost-effective way. A testimonial from one of your customers can turn them into an impromptu ‘influencer’ for your business and helps to build trust with potential clients.
Stay in Touch
One of the advantages of social media is that you can interact with your customers on a personal level. Potential customers are everywhere. Create awareness about your new product or service and stay connected throughout their consumer journey with relevant content via social media, websites, text, and emails.
